Tuesday tips: 5

Practical up-to-date advice for book marketers. Got a tip to share? Email me. Events: Author's talks can be nerve-wracking but by being prepared for the particular audience and tailoring your talk to suit them, you’ll find how generally receptive people are to authors. The key tips for successful public speaking are here. Materials: Have you created a sell sheet for your book? It’s not just for self-published books, your sell sheet can be a useful part of your press kit and a great one pager to send to bookshops etc. Some good advice about what your book sell sheet should contain here.