Rule 9: Does what it says on the tin
Does what it says on the tin is an expression used in the UK when we describe a product that functions exactly as the labelling promised. It originated as an advertising slogan for Ronseal, a manufacturer of varnishes. Now, I’ve just had a novella published entitled The Restless Heart. You’re guessing it’s a romance aren’t you? Or possibly an emotionally harrowing biography or autobiography. It’s a romance, but that word Restless also promises a bit of suspense doesn’t it? Good. Because The Restless Heart is a romance with a bit of suspense. The book delivers what it says on the tin. Here are my other book titles to date: The Lady Soldier -> this one’s about a lady soldier and has quite a lot of military adventure Fateful Deception -> another suspenseful romance involving fate and a big deception Perfidy and Perfection -> a rom com with a nod towards Jane Austen The rule is this – choose your book titles wisely, or keep your fingers crossed that your publisher chooses wisely for you. Your title is a primary marketing vehicle for your book.